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Senin, 23 Maret 2009

3 Strategies for Using High Paying Adsense Keywords

As every adsense publisher is aware, the internet is flooded with sites that sell high paying Adsense keywords. Many publishers jump into buying keywords from these sites but the number of them who make full use of these keywords are a bare minimum. In this post we will discuss some of the ways of effectively utilizing those high paying keywords.

Using High Paying Keywords on Existing Sites
Apart from optimizing your adsense ads, this is one of the easiest things you can do to sky rocket the earnings from your existing website. As you already have a website with decent traffic, it’s easy to funnel the traffic to the pages you want. Write articles around these high paying keywords (make sure that you filter the keywords before you write) on those pages. Now, how do you funnel the traffic? Use some gimmicks to invite your users attention to the links that point to those pages and you are almost done! A tricky anchor text should serve as the icing on the cake.

Filtering Keywords
A keyword list that you buy will have high paying keywords from all walks of life. But that doesn’t mean that you can write pages around all of them on your site and start monetizing! Always keep your users in mind. They come to your site as they are interested in the topic of your site. So writing about body building on a gardening site would Greek and Latin to them. Here lies the importance of filtering keywords.

Browse through the keyword list and hand pick the words that relate to your site, the keywords that may be of interest to your users. Now, this is something where your creativity should work. Some words may be related to your site remotely. For example, if your site is on body building, you can still add pages that relate to insurance (a high paying key word). Write a page on Insurance for body builders and that would do the trick! Set your imagination on fire and find related words, build pages around them, drive in your existing traffic and monetize!

High Paying Site from Scratch
Now, you know that building a site is easy. But getting quality traffic for a new site is a bit difficult (unless you already have an established web site). Most people seem to be confused when it comes to choosing a topic to build a new site around. This is where a bit more knowledge on the keywords that you have got comes in hand. Look for the competition on the keywords and the number of searches for this keyword per month. There is no need to look for advertiser competition since you know that the high paying keywords became high paying only due to advertisers bidding for it! They keywords that have most number of searches will also have big competition. (If you are lucky enough to find otherwise, you are the next millionaire!) So choose the words that have a decent number of searches and less competition. Start building your site around them. Use the long tail to add new pages and keep promoting your site. You will be rewarded for your effort.

3 Best Ad Formats for maximum CTR

This is the second article in the CTR Wednesdays series. You can find all the articles in this series

Why would your users ever click on an ad? The answers that just came to your mind includes – the ads are targeted, they are looking for more information and so on… Right?

Now tell me what good is laser targeted ads for if a user is not going to see it? If the user is going to ignore it completely?

Can you do something about it?
Yes! You can. You can do a variety of things to make your ads get noticed (be sure that you don’t end up doing any of these things that can get you banned). Among these, we will today discuss Ad Formats.

The most read tip on this topic would be to use wider ad formats.
Now, why should you use wider formats? Is it because Google said you so? Ever thought why does Google say that?

They have done extensive research on it and found that readers absorb information in thought units (that is, several words at a time) and the wider format lets them comfortably read more text at a glance. Many of them won’t bother to fully read an ad with 5 line breaks. By now you know that to generate interest in a user to click, they should first read the ad!
Also, wider formats are not fully avoided by users.

Hope this gives you enough reasons to include the wider formats. Now let’s see what the wider formats that are supported by Adsense are.

336x280 Large Rectangle
300x250 Medium Rectangle
160x600 Wide Skyscraper

When the space available is limited, link units come handy. Thoughtfully placed link units can get you a lot of clicks. In fact, they can be money mills.

That said; use only ad formats that go along with the design of your site. Don’t try to squeeze large formats where they can’t fit well and finally don’t clutter your site with ads and ads alone!

Apply this to your blog and see the results for yourselves, it will start to show almost immediately.

Stay tuned for the next post in the series - What CTR is good?

Using Adsense Custom Channels on Blogger

It’s very important to track your ads and Blogger doesn’t allow using customs channels by default. This step-by-step article will equip you to place your Google Adsense Ad code along with Adsense Custom Channels on Blogger.

1. Get the Ad code
All of you know that this is done from the Setup tab in your adsense dashboard. What’s important is setting up the custom channels when you do this. Name your channels such that you can easily figure out which ad units they represent. An easy way keep mistakes at bay is to follow a naming convention like this: SiteName_Position_Size_Colour (ex: - mysite_toprt_336x280_blue)


Getting the ad code from Adsense Setup

2. Blogger Layout
Log into your Blogger account and navigate to the Layout tab and then to the Page Elements tab. Now, you will be able to see the layout of your blog.


Navigating to Page Elements in Blogger

3. Adding a Gadget
You will be able to see many “Add a Gadget” links in your layout like the one shown below. Click on any one of these and you will see a pop up window with many gadgets to choose from. From this list, select the “HTML/JavaScript” gadget.


Finding the "Add Gadget"

Choosing "HTML / JavaScript"

4. Pasting the Code
On selecting the “HTML/JavaScript” gadget, you will be shown a pop-up like the one shown below. It will have spaces for a title and content. Leave the title field blank and paste the ad code that you generated in step 1 into the content space provided. Press save and the pop up window closes.


Pasting the Adsense Code

5. Placing the HTML/JavaScript Gadget
You have just now created an HTML Gadget. By default, this gadget would be placed just below the “Add a Gadget” you started off with in step 3. Now you need to move it to the best position for maximum CTR. How do you do it? Just click this gadget, drag and drop it to the desired position.


Default position of the newly added gadget


Moving the gadget to a desired position

6. Previewing and Saving
Now press the preview button and a pop-up with how you blog would look after the changes, would open up. You can look at the preview and see how your das would look. If you are not happy with the placement, close the preview window and go back to step 5. Use a different position now.


Previewing your blog using preview button

Once you are happy with the position, close the preview window and hit the save button!

The preview and save buttons

You are done with implementing adsense with custom channels on your blogger blog. Now it’s time to view your blog and start looking at some detailed adsense reports!

Hope you will find this post useful. Please let me know if you have any questions.

Google Releases Web Browser: Google Chrome

According to Google’s official blog, Google is all set to launch the beta version of Google Chrome, a brand new and highly sophisticated open source web browser, today (02/09/2008) in more than 100 countries.
An excerpt from the blog says: “Because we spend so much time online, we began seriously thinking about what kind of browser could exist if we started from scratch and built on the best elements out there. We realized that the web had evolved from mainly simple text pages to rich, interactive applications and that we needed to completely rethink the browser. What we really needed was not just a browser, but also a modern platform for web pages and applications, and that's what we set out to build.”

Google provides a 38 page comic presentation which explains the in and out of Chrome. It, (Google Chrome) like the Google home page is said to be clean and fast and will have the optimal amount of features built into it.

Google engineers started off by thinking of a multi threaded browser but ended up building a multi process, multi threaded one, more or less having the process isolating capability of a modern Operating System.

Google Chrome browser graphicIn Chrome, the user primarily interacts with the TAB. The TABs are placed at the top most part of the application (unlike the present browsers). Each TAB has its own process and many JavaScript threads, which gives you the power to continue using other tabs even when a tab is busy or down! To add on, each TAB has its on controls including the URL box which they call “OMNIBOX” which also gives search suggestions.

Chrome uses a technique called sandboxing to prevent malware from installing itself on your computer. Each process that runs in a confined area with all its privileges stripped off. The size of the confined area is defined by the permissions you set. It also follows that any communication must be initiated by the user.

Features at a Glance


* Primary Importance on tabbed browsing
* Each tab is linked to it’s own process
* Each tab has multiple JavaScript threads
* Uses a new and powerful JavaScript engine, V8
* Better memory management
* Uses Open Sources Rendering Engine, WEBKIT
* Text search on History
* A sophisticated auto completion feature
* Newly opened TAB has 9 most visited pages
* NO Pop Ups!
* Uses sandboxing to prevent malware
* Plug-ins use separate process for stability
* Warnings on Phishing and Malware sites
* GEARS (APIs) for making development easy
* Incognito Mode - for private browsing
* Open Source


Future of Chrome

Google Chrome has got a long way to go! The blog says: “This is just the beginning -- Google Chrome is far from done. We're releasing this beta for Windows to start the broader discussion and hear from you as quickly as possible. We're hard at work building versions for Mac and Linux too, and will continue to make it even faster and more robust.”

Understanding Terms in Your Adsense Report

Once you have logged into your adsense account, you are provided access to a hand full of reports. As you know, it’s very important to track your reports. I have been getting many queries from new users regarding the terms that appear in these reports. Here comes the answer to these queries.

Page impressions
It is the number of times a page displaying Google ads is viewed. This is irrespective of the number of ad units on that page. For example if your page has 2 ad units and it gets viewed 5 times, you will have 2 as your page impression and 2*5 = 10 as your ad impression.

Clicks
A valid click is a click that results from genuine user interest and results in the user getting directed to the advertiser’s website. The number of such clicks is shown below this head.

Page CTR
CTR stands for Click through Rate. It is the percentage of users who click on your ads. Suppose you have 500 visitors and 25 of them clicks on your ads, then your CTR can be calculated as: CTR = (25/500)*100 = 5%

Page eCPM
eCPM stands for cost-per-thousand impressions. It is calculated by dividing total earnings by the number of impressions in thousands. For example, if you generate $400 from 10,000 impressions, your eCPM would be $400/ 10, or $40.00This comes in handy while you compare different channels and advertising programs.

Voluntarism

Voluntarism is the theory that God or the ultimate nature of reality is to be conceived as some form of will (or conation). This theory is contrasted to intellectualism, which gives primacy to God's reason. The voluntarism/intellectualism distinction was intimately tied to medieval and modern theories of natural law; if we grant that moral or physical laws issue from God, it next needs to answered whether they issue from God's will or God's reason. In medieval philosophy, voluntarism was championed by Avicebron, Duns Scotus, and William of Ockham. Intellectualism, on the other hand, is found in Averroes, Aquinas, and Eckhart. The oppising theories were applied to the human psychology, the nature of God, ethics, and the heaven. According to intellectualism, choices of the will result from that which the intellect recognizes as good; the will itself is determined. For voluntarism, by contrast, it is the will which determines which objects are good, and the will itself is indetermined. Concerning the nature of heaven, intellectualists followed Aristotle's lead by seeing the final state of happiness as a state of contemplation. Voluntarism, by contrast, maintains that final happiness is an activity, specifically that of love. The conceptions of theology itself were polarized between these two views. According to intellectualism, theology should be an essentiall speculative science; according to voluntarism, it is a practical science aimed at controlling life, but not necessarily aimed at comprehending philosophic truth.

In the modern period Spinoza advocates intellectualism insofar as desire is an indication of imperfection, and the passions are a source of human bondage. When all things are seen purely in rational relations, desire is stilled, the mind is freed from the passions and we experience the intellectual love of God, which is the ideal happiness. According to Leibniz, Spinoza's interpretation of the world as rational and logical left no place for the individual, or for the conception of ends or purposes as a determining factor in reality. Voluntarism is seen in Leibniz's view of the laws which govern monads (individual units of which all reality is composed) in so far as they are the laws of the conscious realization of ends.

19th century voluntarism has its origin in Kant, particularly his doctrine of the "primacy of the practical over the pure reason." Intellectually, humans are incapable of knowing ultimate reality, but this need not and must not interfere with the duty of acting as though the spiritual character of this reality were certain. Freedom cannot be demonstrated speculatively, but whenever a person acts under a motive supplied by reason, he is thereby exhibiting the practical efficiency of reason, and thus showing its reality in a practical sense. Following Kant, two distinct lines of voluntarism have proceeded which may be called rational and irrational voluntarism respectively. For Fichte, the originator of rational voluntarism, the ethical is primary both in the sphere of conduct and in the sphere of knowledge. The whole nature of consciousness can be understood only from the point of view of ends which are set up by the self. The actual world, with all the activity that it has, is only to be understood as material for the activity of the practical reason, as the means through which the will achieves complete freedom and complete moral realization. Schopenhauer's irrational voluntarism asserts a more radical opposition between the will and intellect. For him, the will is by its very nature irrational. It manifests itself in various stages in the world of nature as physical, chemical, magnetic, and vital force, pre-eminently, however, in the animal kingdom in the form of "the will to live," which means the tendency to assert itself in the struggle for means of existence and for reproduction of the species. This activity is all of it blind, so far as the individual agent is concerned, although the power and existence of the will are thereby asserted continually.

Virtue Ethics

The term "virtue ethics" is a relatively recent one. It is an umbrella term that encompasses a number of different theories. Initially, virtue ethics was characterized as a movement rivaling consequentialism and deontology because it focused on the central role of concepts like character and virtue in moral philosophy. Later versions developed fuller accounts of virtue ethics theories. Most virtue ethics theories take their inspiration from Aristotle, although some (admittedly less well discussed) versions incorporate elements from Plato, Aquinas, Hume and Nietzsche. This article looks at how virtue ethics originally defined itself by calling for a change from the dominant normative theories of deontology and consequentialism. It goes on to examine some common objections raised against virtue ethics and then looks at a sample of fully developed accounts of virtue ethics and responses.

1. Changing Modern Moral Philosophy: Anscombe, Williams and MacIntyre




a. Anscombe

In 1958 Elisabeth Anscombe published a paper titled "Modern Moral Philosophy" that changed the way we think about normative theories. She criticized modern moral philosophy's pre-occupation with a law conception of ethics. A law conception of ethics deals exclusively with obligation and duty. Among the theories she criticized for their reliance on universally applicable principles were Mill's utilitarianism and Kant's deontology. These theories rely on rules of morality that were claimed to be applicable to any moral situation (i.e. Mill's Greatest Happiness Principle and Kant's Categorical Imperative). This approach to ethics relies on universal principles and results in a rigid moral code. Further, these rigid rules are based on a notion of obligation that is meaningless in modern, secular society because they make no sense without assuming the existence of a lawgiver--an assumption we no longer make.

In its place, Anscombe called for a return to a different way of doing philosophy. Taking her inspiration from Aristotle, she called for a return to concepts such as character, virtue and flourishing. She also emphasized the importance of the emotions and understanding moral psychology. With the exception of this emphasis on moral psychology, Anscombe's recommendations that we place virtue more centrally in our understanding of morality were taken up by a number of philosophers. The resulting body of theories and ideas has come to be known as virtue ethics.

Anscombe's critical and confrontational set the scene for how virtue ethics was to develop in its first few years. The philosophers who took up Anscombe's call for a return to virtue saw their task as being to define virtue ethics in terms of what it is not--i.e. how it differs from and avoids the mistakes made by the other normative theories. Before we go on to consider this in detail, we need to take a brief look at two other philosophers, Bernard Williams and Alisdair MacIntyre, whose call for theories of virtue was also instrumental in changing our understanding of moral philosophy.


b. Williams

Bernard Williams' philosophical work has always been characterized by its ability to draw our attention to a previously unnoticed but now impressively fruitful area for philosophical discussion. Williams criticized how moral philosophy had developed. He drew a distinction between morality and ethics. Morality is characterized mainly by the work of Kant and notions such as duty and obligation. Crucially associated with the notion of obligation is the notion of blame. Blame is appropriate because we are obliged to behave in a certain way and if we are capable of conforming our conduct and fail to, we have violated our duty.

Williams was also concerned that such a conception for morality rejects the possibility of luck. If morality is about what we are obliged to do, then there is no room for what is outside of our control. But sometimes attainment of the good life is dependant on things outside of our control.

In response, Williams takes a wider concept, ethics, and rejects the narrow and restricting concept of morality. Ethics encompasses many emotions that are rejected by morality as irrelevant. Ethical concerns are wider, encompassing friends, family and society and make room for ideals such as social justice. This view of ethics is compatible with the Ancient Greek interpretation of the good life as found in Aristotle and Plato.


c. MacIntyre

Finally, the ideas of Alistair MacIntyre acted as a stimulus for the increased interest in virtue. MacIntyre's project is as deeply critical of many of the same notions, like ought, as Anscombe and Williams. However, he also attempts to give an account of virtue. MacIntyre looks at a large number of historical accounts of virtue that differ in their lists of the virtues and have incompatible theories of the virtues. He concludes that these differences are attributable to different practices that generate different conceptions of the virtues. Each account of virtue requires a prior account of social and moral features in order to be understood. Thus, in order to understand Homeric virtue you need to look its social role in Greek society. Virtues, then, are exercised within practices that are coherent, social forms of activity and seek to realize goods internal to the activity. The virtues enable us to achieve these goods. There is an end (or telos) that transcends all particular practices and it constitutes the good of a whole human life. That end is the virtue of integrity or constancy.

These three writers have all, in their own way, argued for a radical change in the way we think about morality. Whether they call for a change of emphasis from obligation, a return to a broad understanding of ethics, or a unifying tradition of practices that generate virtues, their dissatisfaction with the state of modern moral philosophy lay the foundation for change.




2. A Rival for Deontology and Utilitarianism

There are a number of different accounts of virtue ethics. It is an emerging concept and was initially defined by what it is not rather than what it is. The next section examines claims virtue ethicists initially made that set the theory up as a rival to deontology and consequentialism.


a. How Should One Live?

Moral theories are concerned with right and wrong behavior. This subject area of philosophy is unavoidably tied up with practical concerns about the right behavior. However, virtue ethics changes the kind of question we ask about ethics. Where deontology and consequentialism concern themselves with the right action, virtue ethics is concerned with the good life and what kinds of persons we should be. "What is the right action?" is a significantly different question to ask from "How should I live? What kind of person should I be?" Where the first type of question deals with specific dilemmas, the second is a question about an entire life. Instead of asking what is the right act here and now, virtue ethics asks what kind of person should I be in order to get it right all the time.

Whereas deontology and consequentialism are based on rules that try to give us the right action, virtue ethics makes central use of the concept of character. The answer to "How should one live?" is that one should live virtuously, i.e. have a virtuous character.


b. Character and Virtue

Modern virtue ethics takes its inspiration from the Aristotelian understanding of character and virtue. Aristotelian character is, importantly, about a state of being. It's about having the appropriate inner states. For example, the virtue of kindness involves the right sort of emotions and inner states with respect to our feelings towards others. Character is also about doing. Aristotelian theory is a theory of action, since having the virtuous inner dispositions will also involve being moved to act in accordance with them. Realizing that kindness is the appropriate response to a situation and feeling appropriately kindly disposed will also lead to a corresponding attempt to act kindly.

Another distinguishing feature of virtue ethics is that character traits are stable, fixed, and reliable dispositions. If an agent possesses the character trait of kindness, we would expect him or her to act kindly in all sorts of situations, towards all kinds of people, and over a long period of time, even when it is difficult to do so. A person with a certain character can be relied upon to act consistently over a time.

It is important to recognize that moral character develops over a long period of time. People are born with all sorts of natural tendencies. Some of these natural tendencies will be positive, such as a placid and friendly nature, and some will be negative, such as an irascible and jealous nature. These natural tendencies can be encouraged and developed or discouraged and thwarted by the influences one is exposed to when growing up. There are a number of factors that may affect one's character development, such as one's parents, teachers, peer group, role-models, the degree of encouragement and attention one receives, and exposure to different situations. Our natural tendencies, the raw material we are born with, are shaped and developed through a long and gradual process of education and habituation.

Moral education and development is a major part of virtue ethics. Moral development, at least in its early stages, relies on the availability of good role models. The virtuous agent acts as a role model and the student of virtue emulates his or her example. Initially this is a process of habituating oneself in right action. Aristotle advises us to perform just acts because this way we become just. The student of virtue must develop the right habits, so that he tends to perform virtuous acts. Virtue is not itself a habit. Habituation is merely an aid to the development of virtue, but true virtue requires choice, understanding, and knowledge. The virtuous agent doesn't just act justly out of an unreflective response, but has come to recognize the value of virtue and why it is the appropriate response. Virtue is chosen knowingly for its own sake.

The development of moral character may take a whole life-time. But once it is firmly established, one will consistently, predictably, and appropriately in a variety of situations.

Aristotelian virtue is defined in Book II of the Nicomachean Ethics as a purposive disposition, lying in a mean and being determined by the right reason. As discussed above, Virtue is a settled disposition. It is also a purposive disposition. A virtuous actor chooses virtuous action knowingly and for its own sake. It is not enough to act kindly by accident, unthinkingly, or because everyone else is doing so; you must act kindly because you recognize that this is the right way to behave. Note here that although habituation is a tool for character development it is not equivalent to virtue; virtue requires conscious choice and affirmation.

Virtue "lies in a mean" because the right response to each situation is neither too much nor too little. Virtue is the appropriate response to different situations and different agents. The virtues are associated with feelings. For example: courage is associated with fear, modesty is associated with the feeling of shame, and friendliness associated with feelings about social conduct. The virtue lies in a mean because it involves displaying the mean amount of emotion, where mean stands for appropriate. (This does not imply that the right amount is a modest amount. Sometimes quite a lot may be the appropriate amount of emotion to display, as in the case of righteous indignation). The mean amount is neither too much nor too little and is sensitive to the requirements of the person and the situation.

Finally, virtue is determined by the right reason. Virtue requires the right desire and the right reason. To act from the wrong reason is to act viciously. On the other hand, the agent can try to act from the right reason, but fail because he or she has the wrong desire. The virtuous agent acts effortlessly, perceives the right reason, has the harmonious right desire, and has an inner state of virtue that flows smoothly into action. The virtuous agent can act as an exemplar of virtue to others.

It is important to recognize that this is a perfunctory account of ideas that are developed in great detail in Aristotle. They are related briefly here as they have been central to virtue ethics' claim to put forward a unique and rival account to other normative theories. Modern virtue ethicists have developed their theories around a central role for character and virtue and claim that this gives them a unique understanding of morality. The emphasis on character development and the role of the emotions allows virtue ethics to have a plausible account of moral psychology--which is lacking in deontology and consequentialism. Virtue ethics can avoid the problematic concepts of duty and obligation in favor of the rich concept of virtue. Judgments of virtue are judgments of a whole life rather than of one isolated action.


c. Anti-Theory and the Uncodifiability of Ethics

In the first book of the Nicomachean Ethics, Aristotle warns us that the study of ethics is imprecise. Virtue ethicists have challenged consequentialist and deontological theories because they fail to accommodate this insight. Both deontological and consequentialist type of theories rely on one rule or principle that is expected to apply to all situations. Because their principles are inflexible, they cannot accommodate the complexity of all the moral situations that we are likely to encounter.

We are constantly faced with moral problems. For example: Should I tell my friend the truth about her lying boyfriend? Should I cheat in my exams? Should I have an abortion? Should I save the drowning baby? Should we separate the Siamese twins? Should I join the fuel protests? All these problems are different and it seems unlikely that we will find the solution to all of them by applying the same rule. If the problems are varied, we should not expect to find their solution in one rigid and inflexible rule that does not admit exception. If the nature of the thing we are studying is diverse and changing, then the answer cannot be any good if it is inflexible and unyielding. The answer to "how should I live?" cannot be found in one rule. At best, for virtue ethics, there can be rules of thumb--rules that are true for the most part, but may not always be the appropriate response.

The doctrine of the mean captures exactly this idea. The virtuous response cannot be captured in a rule or principle, which an agent can learn and then act virtuously. Knowing virtue is a matter of experience, sensitivity, ability to perceive, ability to reason practically, etc. and takes a long time to develop. The idea that ethics cannot be captured in one rule or principle is the "uncodifiability of ethics thesis." Ethics is too diverse and imprecise to be captured in a rigid code, so we must approach morality with a theory that is as flexible and as situation-responsive as the subject matter itself. As a result some virtue ethicists see themselves as anti-theorists, rejecting theories that systematically attempt to capture and organize all matters of practical or ethical importance.




d. Conclusion

Virtue ethics initially emerged as a rival account to deontology and consequentialism. It developed from dissatisfaction with the notions of duty and obligation and their central roles in understanding morality. It also grew out of an objection to the use of rigid moral rules and principles and their application to diverse and different moral situations. Characteristically, virtue ethics makes a claim about the central role of virtue and character in its understanding of moral life and uses it to answer the questions "How should I live? What kind of person should I be?" Consequentialist theories are outcome-based and Kantian theories are agent-based. Virtue ethics is character-based.


3. Virtue Ethical Theories

Raising objections to other normative theories and defining itself in opposition to the claims of others, was the first stage in the development of virtue ethics. Virtue ethicists then took up the challenge of developing full fledged accounts of virtue that could stand on their own merits rather than simply criticize consequentialism and deontology. These accounts have been predominantly influenced by the Aristotelian understanding of virtue. While some virtue ethics take inspiration from Plato's, the Stoics', Aquinas', Hume's and Nietzsche's accounts of virtue and ethics, Aristotelian conceptions of virtue ethics still dominate the field. There are three main strands of development for virtue ethics: Eudaimonism, agent-based theories, and the ethics of care.


a. Eudaimonism

Eudaimonia is an Aristotelian term loosely (and inadequately) translated as happiness. To understand its role in virtue ethics we look to Aristotle's function argument. Aristotle recognizes that actions are not pointless because they have an aim. Every action aims at some good, For example: the doctor's vaccination of the baby aims at the baby's health, Tim Henman works on his serve so that he can win Wimbledon, and so on. Furthermore, some things are done for their own sake (ends in themselves) and some things are done for the sake of other things (means to other ends). Aristotle claims that all the things that are ends in themselves also contribute to a wider end, an end that is the greatest good of all. That good is eudaimonia. Eudaimonia is happiness, contentment, and fulfillment; it s the name of the best kind of life, which is an end in itself and a means to live and fare well.

Aristotle then observes that where a thing has a function the good of the thing is when it performs its function well. For example, the knife has a function, to cut, and it performs its function well when it cuts well. This argument is applied to man: man has a function and the good man is the man who performs his function well. Man's function is what is peculiar to him and sets him aside from other beings--reason. Therefore, the function of man is reason and the life that is distinctive of humans is the life in accordance with reason. If the function of man is reason, then the good man is the man who reasons well. This is the life of excellence or of eudaimonia. Eudaimonia is the life of virtue--activity in accordance with reason, man's highest function.

The importance of this point of eudaimonistic virtue ethics is that it reverses the relationship between virtue and rightness. A utilitarian could accept the value of the virtue of kindness, but only because someone with a kind disposition is likely to bring about consequences that will maximize utility. So the virtue is only justified because of the consequences it brings about. In eudaimonist virtue ethics the virtues are justified because they are constitutive elements of eudaimonia, i.e. human flourishing and wellbeing, which is good in itself.

Rosalind Hursthouse developed one detailed account of eudaimonist virtue ethics. Hursthouse argues that the virtues make their possessor a good human being. All living things can be evaluated qua specimens of their natural kind. Like Aristotle, Hursthouse argues that the characteristic way of human beings is the rational way: by their very nature human beings act rationally, a characteristic that allows us to make decisions and effect change in our character and allows others to hold us responsible for those decisions. Acting virtuously, i.e. acting in accordance with reason, is acting in the way characteristic of the nature of human beings and this will lead to eudaimonia. This means that the virtues benefit their possessor. One might think that the demands of morality conflict with our self-interest, as morality is other-regarding, but eudaimonist virtue ethics presents a different picture. Human nature is such that virtue is not exercised in opposition to self-interest, but rather is the quintessential component of human flourishing. The good life for humans is the life of virtue and therefore it is in our interest to be virtuous. It is not just that the virtues lead to the good life (e.g. if you are good, you will be rewarded), but rather a virtuous life is the good life because the exercise of our rational capacities and virtue is its own reward.

It is important to note, however, that there have been many different ways of developing this idea of the good life and virtue within virtue ethics. Philippa Foot, for example, grounds the virtues in what is good for human beings. The virtues are beneficial to their possessor or to the community (note that this is similar to MacIntyre's argument that the virtues enable us to achieve goods within human practices). Rather than being constitutive of the good life, the virtues are valuable because they contribute to it.

Another account is given by perfectionists such as Thomas Hurka, who derive the virtues from the characteristics that most fully develop our essential properties as human beings. Individuals are judged against a standard of perfection that reflects very rare or ideal levels of human achievement. The virtues realize our capacity for rationality and therefore contribute to our well-being and perfection in that sense.


b. Agent-Based Accounts of Virtue Ethics

Not all accounts of virtue ethics are eudaimonist. Michael Slote has developed an account of virtue based on our common-sense intuitions about which character traits are admirable. Slote makes a distinction between agent-focused and agent-based theories. Agent-focused theories understand the moral life in terms of what it is to be a virtuous individual, where the virtues are inner dispositions. Aristotelian theory is an example of an agent-focused theory. By contrast, agent-based theories are more radical in that their evaluation of actions is dependent on ethical judgments about the inner life of the agents who perform those actions. There are a variety of human traits that we find admirable, such as benevolence, kindness, compassion, etc. and we can identify these by looking at the people we admire, our moral exemplars.


c. The Ethics of Care

Finally, the Ethics of Care is another influential version of virtue ethics. Developed mainly by feminist writers, such as Annette Baier, this account of virtue ethics is motivated by the thought that men think in masculine terms such as justice and autonomy, whereas woman think in feminine terms such as caring. These theorists call for a change in how we view morality and the virtues, shifting towards virtues exemplified by women, such as taking care of others, patience, the ability to nurture, self-sacrifice, etc. These virtues have been marginalized because society has not adequately valued the contributions of women. Writings in this area do not always explicitly make a connection with virtue ethics. There is much in their discussions, however, of specific virtues and their relation to social practices and moral education, etc., which is central to virtue ethics.


d. Conclusion

There are many different accounts of virtue ethics. The three types discussed above are representative of the field. There is a large field, however, of diverse writers developing other theories of virtue. For example, Christine Swanton has developed a pluralist account of virtue ethics with connections to Nietzsche. Nietzsche's theory emphasizes the inner self and provides a possible response to the call for a better understanding of moral psychology. Swanton develops an account of self-love that allows her to distinguish true virtue from closely related vices, e.g. self-confidence from vanity or ostentation, virtuous and vicious forms of perfectionism, etc. She also makes use of the Nietzschean ideas of creativity and expression to show how different modes of acknowledgement are appropriate to the virtues.

Historically, accounts of virtue have varied widely. Homeric virtue should be understood within the society within which it occurred. The standard of excellence was determined from within the particular society and accountability was determined by one's role within society. Also, one's worth was comparative to others and competition was crucial in determining one's worth.

Other accounts of virtue ethics are inspired from Christian writers such as Aquinas and Augustine (see the work of David Oderberg). Aquinas' account of the virtues is distinctive because it allows a role for the will. One's will can be directed by the virtues and we are subject to the natural law, because we have the potential to grasp the truth of practical judgments. To possess a virtue is to have the will to apply it and the knowledge of how to do so. Humans are susceptible to evil and acknowledging this allows us to be receptive to the virtues of faith, hope and charity--virtues of love that are significantly different from Aristotle's virtues.

The three types of theories covered above developed over long periods, answering many questions and often changed in response to criticisms. For example, Michael Slote has moved away from agent-based virtue ethics to a more Humean-inspired sentimentalist account of virtue ethics. Humean accounts of virtue ethics rely on the motive of benevolence and the idea that actions should be evaluated by the sentiments they express. Admirable sentiments are those that express a concern for humanity. The interested reader must seek out the work of these writers in the original to get a full appreciation of the depth and detail of their theories.


4. Objections to Virtue Ethics

Much of what has been written on virtue ethics has been in response to criticisms of the theory. The following section presents three objections and possible responses, based on bread ideas held in common by most accounts of virtue ethics.


a. Self-Centeredness

Morality is supposed to be about other people. It deals with our actions to the extent that they affect other people. Moral praise and blame is attributed on the grounds of an evaluation of our behavior towards others and the ways in that we exhibit, or fail to exhibit, a concern for the well-being of others. Virtue ethics, according to this objection, is self-centered because its primary concern is with the agent's own character. Virtue ethics seems to be essentially interested in the acquisition of the virtues as part of the agent's own well-being and flourishing. Morality requires us to consider others for their own sake and not because they may benefit us. There seems to be something wrong with aiming to behave compassionately, kindly, and honestly because this will make me happier.

Related to this objection is a more general objection against the idea that well-being is a master value and that all other things are valuable only to the extent that they contribute to it. This line of attack, exemplified in the writings of Tim Scanlon, objects to the understanding of well-being as a moral notion and sees it more like self-interest. Furthermore, well-being does not admit to comparisons with other individuals. Thus, well-being cannot play the role that eudaimonists would have it play.

This objection fails to appreciate the role of the virtues within the theory. The virtues are other-regarding. Kindness, for example, is about how we respond to the needs of others. The virtuous agent's concern is with developing the right sort of character that will respond to the needs of others in an appropriate way. The virtue of kindness is about being able to perceive situations where one is required to be kind, have the disposition to respond kindly in a reliable and stable manner, and be able to express one's kind character in accordance with one's kind desires. The eudaimonist account of virtue ethics claims that the good of the agent and the good of others are not two separate aims. Both rather result from the exercise of virtue. Rather than being too self-centered, virtue ethics unifies what is required by morality and what is required by self-interest.


b. Action-Guiding

Moral philosophy is concerned with practical issues. Fundamentally it is about how we should act. Virtue ethics has criticized consequentialist and deontological theories for being too rigid and inflexible because they rely on one rule or principle. One reply to this is that these theories are action guiding. The existence of "rigid" rules is a strength, not a weakness because they offer clear direction on what to do. As long as we know the principles, we can apply them to practical situations and be guided by them. Virtue ethics, it is objected, with its emphasis on the imprecise nature of ethics, fails to give us any help with the practicalities of how we should behave. A theory that fails to be action-guiding is no good as a moral theory.

The main response to this criticism is to stress the role of the virtuous agent as an exemplar. Virtue ethics reflects the imprecise nature of ethics by being flexible and situation-sensitive, but can also be action guiding by observing the example of the virtuous agent. The virtuous agent is the agent who has a fully developed moral character, who possesses the virtues and acts in accordance with them, and we know what to do by example. Further, virtue ethics places a lot of emphasis on the development of moral judgment. Knowing what to do is not a matter of internalizing a principle, but a life-long process of moral learning that will only provide clear answers when one reaches moral maturity. Virtue ethics cannot give us an easy, instant answer. This is because these answers do not exist. Nonetheless, it can be action-guiding if we understand the role of the virtuous agent and the importance of moral education and development. If virtue consists of the right reason and the right desire, virtue ethics will be action-guiding when we can perceive the right reason and have successfully habituated our desires to affirm its commands.


c. Moral Luck

Finally, there is a concern that virtue ethics leaves us hostage to luck. Morality is about responsibility and the appropriateness of praise and blame. However, we only praise and blame agents for actions taken under conscious choice. The road to virtue is arduous and many things outside our control can go wrong. Just as the right education, habits, influences, examples, etc. can promote the development of virtue, the wrong influencing factors can promote vice. Some people will be lucky and receive the help and encouragement they need to attain moral maturity, but others will not. If the development of virtue (and vice) is subject to luck, is it fair to praise the virtuous (and blame the vicious) for something that was outside of their control? Further, some accounts of virtue are dependent on the availability of external goods. Friendship with other virtuous agents is so central to Aristotelian virtue that a life devoid of virtuous friendship will be lacking in eudaimonia. However, we have no control over the availability of the right friends. How can we then praise the virtuous and blame the vicious if their development and respective virtue and vice were not under their control?

Some moral theories try to eliminate the influence of luck on morality (primarily deontology). Virtue ethics, however, answers this objection by embracing moral luck. Rather than try to make morality immune to matters that are outside of our control, virtue ethics recognizes the fragility of the good life and makes it a feature of morality. It is only because the good life is so vulnerable and fragile that it is so precious. Many things can go wrong on the road to virtue, such that the possibility that virtue is lost, but this vulnerability is an essential feature of the human condition, which makes the attainment of the good life all the more valuable.


5. Virtue in Deontology and Consequentialism

Virtue ethics offers a radically different account to deontology and consequentialism. Virtue ethics, however, has influenced modern moral philosophy to not only by developing a full-fledged account of virtue, but also has caused consequentialists and deontologists to re-examine their own theories with view to taking advantage of the insights of virtue.

For years Deontologists relied mainly on the Groundwork of the Metaphysics of Morals for discussions of Kant's moral theory. The emergence of virtue ethics caused many writers to re-examine Kant's other works. Metaphysics of Morals, Anthropology From a Pragmatic Point of View and, to a lesser extent, Religion Within the Limits of Reason Alone, have becomes sources of inspiration for the role of virtue in deontology. Kantian virtue is in some respects similar to Aristotelian virtue. In the Metaphysics of Morals, Kant stresses the importance of education, habituation, and gradual development--all ideas that have been used by modern deontologists to illustrate the common sense plausibility of the theory. For Kantian, The main role of virtue and appropriate character development is that a virtuous character will help one formulate appropriate maxims for testing. In other respects, Kantian virtue remains rather dissimilar from other conceptions of virtue. Differences are based on at least three ideas: First, Kantian virtue is a struggle against emotions. Whether one thinks the emotions should be subjugated or eliminated, for Kant moral worth comes only from the duty of motive, a motive that struggles against inclination. This is quite different from the Aristotelian picture of harmony between reason and desire. Second, for Kant there is no such thing as weakness of will, understood in the Aristotelian sense of the distinction between continence and incontinence. Kant concentrates on fortitude of will and failure to do so is self-deception. Finally, Kantians need to give an account of the relationship between virtue as occurring in the empirical world and Kant's remarks about moral worth in the noumenal world (remarks that can be interpreted as creating a contradiction between ideas in the Groundwork and in other works).

Consequentialists have found a role for virtue as a disposition that tends to promote good consequences. Virtue is not valuable in itself, but rather valuable for the good consequences it tends to bring about. We should cultivate virtuous dispositions because such dispositions will tend to maximize utility. This is a radical departure from the Aristotelian account of virtue for its own sake. Some consequentialists, such as Driver, go even further and argue that knowledge is not necessary for virtue.

Rival accounts have tried to incorporate the benefits of virtue ethics and develop in ways that will allow them to respond to the challenged raised by virtue ethics. This has led to very fruitful and exciting work being done within this area of philosophy.


6. References and Further Reading

CHANGING MODERN MORAL PHILOSOPHY:

Anscombe G.E. M., "Modern Moral Philosophy", Philosophy, 33 (1958). The original call for a return to Aristotelian ethics.

MacIntyre A., After Virtue (London: Duckworth, 1985). His first outline of his account of the virtues.

Murdoch I., The Sovereignty of Good (London: Ark, 1985)

Williams B., Ethics and the Limits of Philosophy (London: Fontana, 1985). Especially Chapter 10 for the thoughts discussed in this paper.

OVERVIEWS OF VIRTUE ETHICS:

Oakley J., "Varieties of Virtue Ethics", Ratio, vol. 9 (1996)

Trianosky G.V. "What is Virtue Ethics All About?" in Statman D., Virtue Ethics (Cambridge: Edinburgh University Press, 1997)

VARIETIES OF VIRTUE ETHICS:

Adkins A.W.H., Moral Values and Political Behaviour in Ancient Greece from Homer to the End of the Fifth Century (London: Chatto and Windus, 1972). An account of Homeric virtue.

Baier A., Postures of the Mind (Minneapolis: University of Minnesota Press, 1985)

Blum L.W., Friendship, Altruism and Morality (London: 1980)

Cottingham J., "Partiality and the Virtues", in Crisp R. and Slote M., How Should One Live? (Oxford: Clarendon Press, 1996)

Cottingham J., "Religion, Virtue and Ethical Culture", Philosophy, 69 (1994)

Cullity G., "Aretaic Cognitivism", American Philosophical Quarterly, vol. 32, no. 4, (1995a). Particularly good on the distinction between aretaic and deontic.

Cullity G., "Moral Character and the Iteration Problem", Utilitas, vol. 7, no. 2, (1995b)

Dent N.J.H., "The Value of Courage", Philosophy, vol. 56 (1981)

Dent N.J.H., "Virtues and Actions", The Philosophical Quarterly, vol. 25 (1975)

Dent N.J.H., The Psychology of the Virtues (G.B.: Cambridge University Press, 1984)

Driver J., "Monkeying with Motives: Agent-based Virtue Ethics", Utilitas, vol. 7, no. 2 (1995). A critique of Slote's agent-based virtue ethics.

Foot P., Natural Goodness (Oxford: Clarendon Press, 2001). Her more recent work, developing new themes in her account of virtue ethics.

Foot P., Virtues and Vices (Oxford: Blackwell, 1978). Her original work, setting out her version of virtue ethics.

Hursthouse R., "Virtue Theory and Abortion", Philosophy and Public Affairs, 20, (1991)

Hursthouse R., On Virtue Ethics (Oxford: OUP, 1999). A book length account of eudaimonist virtue ethics, incorporating many of the ideas from her previous work and fully developed new ideas and responses to criticisms.

McDowell J., "Incontinence and Practical Wisdom in Aristotle", in Lovibond S and Williams S.G., Essays for David Wiggins, Aristotelian Society Series, Vol.16 (Oxford: Blackwell, 1996)

McDowell J., "Virtue and Reason", The Monist, 62 (1979)

Roberts R.C., "Virtues and Rules", Philosophy and Phenomenological Research, vol. LI, no. 2 (1991)

Scanlon T.M., What We Owe Each Other (Cambridge: Harvard University Press, 1998). A comprehensive criticism of well-being as the foundation of moral theories.

Slote M., From Morality to Virtue (New York: OUP, 1992). His original account of agent-based virtue ethics.

Slote M., Morals from Motives, (Oxford: OUP, 2001). A new version of sentimentalist virtue ethics.

Swanton C., Virtue Ethics (New York: OUP, 2003). A pluralist account of virtue ethics, inspired from Nietzschean ideas.

Walker A.D.M., "Virtue and Character", Philosophy, 64 (1989)

COLLECTIONS ON VIRTUE ETHICS:

Crisp R. and Slote M., How Should One Live? (Oxford: Clarendon Press, 1996). A collection of more recent as well as critical work on virtue ethics, including works by Kantian critics such as O'Neill, consequentialist critics such as Hooker and Driver, an account of Humean virtue by Wiggins, and others.

Crisp R. and Slote M., Virtue Ethics (New York: OUP, 1997). A collection of classic papers on virtue ethics, including Anscombe, MacIntyre, Williams, etc.

Engstrom S., and Whiting J., Aristotle, Kant and the Stoics (USE: Cambridge University Press, 1996). A collection bringing together elements from Aristotle, Kant and the Stoics on topics such as the emotions, character, moral development, etc.

Hursthouse R., Lawrence G. and Quinn Warren, Virtues and Reasons (Oxford: Clarendon Press, 1995). A collections of essays in honour of Philippa Foot, including contributions by Blackburn, McDowell, Kenny, Quinn, and others.

Rorty A.O., Essays on Aristotle's Ethics (USA: University of California Press, 1980). A seminal collection of papers interpreting the ethics of Aristotle, including contributions by Ackrill, McDowell and Nagel on eudaimonia, Burnyeat on moral development, Urmson on the doctrine of the mean, Wiggins and Rorty on weakness of will, and others.

Statman D., Virtue Ethics (Cambridge: Edinburgh University Press, 1997). A collection of contemporary work on virtue ethics, including a comprehensive introduction by Statman, an overview by Trianosky, Louden and Solomon on objections to virtue ethics, Hursthouse on abortion and virtue ethics, Swanton on value, and others.

VIRTUE AND MORAL LUCK:

Andree J., "Nagel, Williams and Moral Luck", Analysis 43 (1983). An Aristotelian response to the problem of moral luck.

Nussbaum M., Love's Knowledge (Oxford: Oxford University Press, 1990)

Nussbaum M., The Fragility of Goodness (Cambridge: Cambridge University Press, 1986). Includes her original response to the problem of luck as well as thoughts on rules as rules of thumb, the role of the emotions, etc.

Statman D., Moral Luck (USA: State University of New York Press, 1993). An excellent introduction by Statman as well as almost every article written on moral luck, including Williams' and Nagel’s original discussions (and a postscript by Williams).

VIRTUE IN DEONTOLOGY AND CONSEQUENTIALISM:

Baron M.W., Kantian Ethics Almost Without Apology (USA: Cornell University Press, 1995). A book length account of a neo-Kantian theory that takes virtue and character into account.

Baron M.W., Pettit P. and Slote M., Three Methods of Ethics (GB: Blackwell, 1997). Written by three authors adopting three perspectives, deontology, consequentialism and virtue ethics, this is an excellent account of how the three normative theories relate to each other.

Driver J., Uneasy Virtue (Cambridge: Cambridge University Press, 2001). A book length account of a consequentialist version of virtue ethics, incorporating many of her ideas from previous pieces of work.

Herman B., The Practice of Moral Judgement (Cambridge: Harvard University Press, 1993). Another neo-Kantian who has a lot to say on virtue and character.

Hooker B., Ideal Code, Real World (Oxford: Clarendon Press, 2000). A modern version of rule-consequentialism, which is in many respects sensitive to the insights of virtue.

O'Neill, "Kant’s Virtues", in Crisp R. and Slote M., How Should One Live? (Oxford: Clarendon Press, 1996). One of the first Kantian responses to virtue ethics.

Sherman N., The Fabric of Character (GB: Clarendon Press, 1989). An extremely sympathetic account of Aristotelian and Kantian ideas on the emotions, virtue and character.
Sherman N., Making a Necessity of Virtue (USA: Cambridge University Press, 1997).

Virtue Epistemology

Virtue epistemology is a collection of recent approaches to epistemology that give epistemic or intellectual virtue concepts an important and fundamental role. Virtue epistemologists can be divided into two groups. Virtue reliabilists conceive of intellectual virtues as stable and reliable cognitive faculties or powers and cite vision, introspection, memory, and the like as paradigm cases of intellectual virtue. These virtue epistemologists tend to focus on formulating virtue-based accounts of knowledge or justification. Virtue responsibilists conceive of intellectual virtues as good intellectual character traits, traits like attentiveness, fair-mindedness, open-mindedness, intellectual tenacity, and courage. While some virtue responsibilists have also attempted to give virtue-based accounts of knowledge or justification, others have pursued less traditional projects, focusing on such issues as the nature and value of virtuous intellectual character as such, the relation between intellectual virtue and epistemic responsibility, and the relevance of intellectual virtue to the social and cross-temporal aspects of the intellectual life.

1. Introduction to Virtue Epistemology

Virtue epistemology is a collection of recent approaches to epistemology that give epistemic or intellectual virtue concepts an important and fundamental role.

The advent of virtue epistemology was at least partly inspired by a fairly recent renewal of interest in virtue concepts among moral philosophers (see, e.g., Crisp and Slote 1997). Noting this influence from ethics, Ernest Sosa introduced the notion of an intellectual virtue into contemporary epistemological discussion in a 1980 paper, "The Raft and the Pyramid." Sosa argued in this paper that an appeal to intellectual virtue could resolve the conflict between foundationalists and coherentists over the structure of epistemic justification. Since the publication of Sosa's paper nearly 25 years ago, several epistemologists have turned to intellectual virtue concepts to address a wide range of issues, from the Gettier problem to the internalism/externalism debate to skepticism.

There are substantial and complicated differences between the various virtue epistemological views; as a result, relatively little can be said by way of generalization about the central tenets of virtue epistemology. These differences are attributable mainly to two competing conceptions of the nature of an intellectual virtue. Sosa and certain other virtue epistemologists tend to define an intellectual virtue as roughly any stable and reliable or truth-conducive property of a person. They cite as paradigm instances of intellectual virtue certain cognitive faculties or powers like vision, memory, and introspection, since such faculties ordinarily are especially helpful for getting to the truth. Epistemologists with this conception of intellectual virtue have mainly been concerned with constructing virtue-based analyses of knowledge and/or justification. Several have argued, for instance, that knowledge should be understood roughly as true belief arising from an exercise of intellectual virtue. Because of their close resemblance to standard reliabilist epistemologies, these views are referred to as instances of "virtue reliabilism."

A second group of virtue epistemologists conceives of intellectual virtues, not as cognitive faculties or abilities like memory and vision, but rather as good intellectual character traits, traits like inquisitiveness, fair-mindedness, open-mindedness, intellectual carefulness, thoroughness, and tenacity. These character-based versions of virtue epistemology are referred to as instances of "virtue responsibilism," since the traits they regard as intellectual virtues might also be viewed as the traits of a responsible knower or inquirer. Some virtue responsibilists have adopted an approach similar to that of virtue reliabilists by giving virtue concepts a crucial role in an analysis of knowledge or justification. Linda Zagzebski, for instance, claims that knowledge is belief arising from what she calls “acts of intellectual virtue” (1996). Other virtue responsibilists like Lorraine Code (1987) have eschewed more traditional epistemological problems. Code argues that epistemology should be oriented on the notion of epistemic responsibility and that epistemic responsibility is the chief intellectual virtue; however, she makes no attempt to offer a definition of knowledge or justification based on these concepts. Her view instead gives priority to topics like the value of virtuous cognitive character as such, the social and moral dimensions of the intellectual life, and the role of agency in inquiry.

Virtue reliabilists and virtue responsibilists alike have claimed to have the more accurate view of intellectual virtue and hence of the general form that a virtue-based epistemology should take. And both have appealed to Aristotle, one of the first philosophers to employ the notion of an intellectual virtue, in support of their claims. Some virtue responsibilists (e.g., Zagzebski 1996) have argued that the character traits of interest to them are the intellectual counterpart to what Aristotle and other moral philosophers have regarded as the moral virtues and that these traits are therefore properly regarded as intellectual virtues. In response, virtue reliabilists have pointed out that, whatever his conception of moral virtue, Aristotle apparently conceived of intellectual virtues more as truth-conducive cognitive powers or faculties than as good intellectual character traits. They have claimed furthermore that these powers, but not the responsibilist's character traits, have an important role to play in an analysis of knowledge, and that consequently, the former are more reasonably regarded as intellectual virtues (Greco 2000).

It would be a mistake, however, to view either group of virtue epistemologists as necessarily having a weightier claim than the other to the concept of an intellectual virtue, for both are concerned with traits that are genuine and important intellectual excellences and therefore can reasonably be regarded as intellectual virtues. Virtue reliabilists are interested in cognitive qualities that are an effective means to epistemic values like truth and understanding. The traits of interest to virtue responsibilists are also a means to these values, since a person who is, say, reflective, fair-minded, perseverant, intellectually careful, and thorough ordinarily is more likely than one who lacks these qualities to believe what is true, to achieve an understanding of complex phenomena, etc. Moreover, these qualities are "personal excellences" in the sense that one is also a better person (albeit in a distinctively intellectual rather than straightforwardly moral way) as a result of possessing them, that is, as a result of being reflective, fair-minded, intellectually courageous, tenacious, and so forth. The latter is not true of cognitive faculties or abilities like vision or memory. These traits, while contributing importantly to one's overall intellectual well-being, do not make their possessor a better person in any relevant sense. This is entirely consistent, however, with the more general point that virtue responsibilists and virtue reliabilists alike are concerned with genuine and important intellectual excellences both sets of which can reasonably be regarded as intellectual virtues. Virtue reliabilists are concerned with traits that are a critical means to intellectual well-being or “flourishing” and virtue responsibilists with traits that are both a means to and are partly constitutive of intellectual flourishing.

A firmer grasp of the field of virtue epistemology can be achieved by considering, for each branch of virtue epistemology, how some of its main proponents have conceived of the nature of an intellectual virtue and how they have employed virtue concepts in their theories. It will also be helpful to consider the apparent prospects of each kind of virtue epistemology.



2. Virtue Reliabilism




a. Key Figures

Since introducing the notion of an intellectual virtue to contemporary epistemology, Sosa has had more to say than any other virtue epistemologist about the intellectual virtues conceived as reliable cognitive faculties or abilities. Sosa characterizes an intellectual virtue, very generally, as "a quality bound to help maximize one's surplus of truth over error" (1991: 225). Recognizing that any given quality is likely to be helpful for reaching the truth only with respect to a limited field of propositions and only when operating in a certain environment and under certain conditions, Sosa also offers the following more refined characterization: “One has an intellectual virtue or faculty relative to an environment E if and only if one has an inner nature I in virtue of which one would mostly attain the truth and avoid error in a certain field of propositions F, when in certain conditions C” (284). Sosa identifies reason, perception, introspection, and memory as among the qualities that most obviously satisfy these conditions.

Sosa's initial appeal to intellectual virtue in "The Raft and the Pyramid" is aimed specifically at resolving the foundationalist/coherentist dispute over the structure of epistemic justification. (Sosa has since attempted to show that virtue concepts are useful for addressing other epistemological problems as well; the focus here, however, will be limited to his seminal discussion in the “The Raft and the Pyramid.”) According to Sosa, traditional formulations of both foundationalism and coherentism have fatal defects. The main problem with coherentism, he argues, is that it fails to give adequate epistemic weight to experience. The coherentist claims roughly that a belief is justified just in case it coheres with the rest of what one believes. But it is possible for a belief to satisfy this condition and yet be disconnected from or even to conflict with one’s experience. In such cases, the belief in question intuitively is unjustified, thereby indicating the inadequacy of the coherentist’s criterion for justification (1991: 184-85). Sosa also sees standard foundationalist accounts of justification as seriously flawed. The foundationalist holds that the justification of nonbasic beliefs derives from that of basic or foundational beliefs and that the latter are justified on the basis of things like sensory experience, memory, and rational insight. According to Sosa, an adequate version of foundationalism must explain the apparent unity of the various foundationalist principles that connect the ultimate sources of justification with the beliefs they justify. But traditional versions of foundationalism, Sosa claims, seem utterly incapable of providing such an explanation, especially when the possibility of creatures with radically different perceptual or cognitive mechanisms than our own (and hence of radically different epistemic principles) is taken into account (187-89).

Sosa briefly sketches a model of epistemic justification that he says would provide the required kind of explanation. This model depicts justification as "stratified": it attaches primary justification to intellectual virtues like sensory experience and memory and secondary justification to beliefs produced by these virtues. A belief is justified, according to the model, just in case it is has its source in an intellectual virtue (189). Sosa's proposed view of justification is, in effect, an externalist version of foundationalism, since a belief can have its source in an intellectual virtue and hence be justified without this fact’s being internally or subjectively accessible to the person who holds it. This model provides an explanation of the unity of foundationalist epistemic principles by incorporating the foundationalist sources of epistemic justification under the concept of an intellectual virtue and offering a unified account of why beliefs grounded in intellectual virtue are justified (viz., because they are likely to be true). If Sosa’s criticisms of traditional coherentist and foundationalist views together with his own positive proposal are plausible, virtue reliabilism apparently has the resources to deal effectively with one of the more challenging and longstanding problems in contemporary epistemology.

John Greco also gives the intellectual virtues conceived as reliable cognitive faculties or abilities a central epistemological role. Greco characterizes intellectual virtues generally as "broad cognitive abilities or powers" that are helpful for reaching the truth. He claims, more specifically, that intellectual virtues are “innate faculties or acquired habits that enable a person to arrive at truth and avoid error in some relevant field.” These include things like “perception, reliable memory, and various kinds of good reasoning” (2002: 287).

Greco offers an account of knowledge according to which one knows a given proposition just in case one believes the truth regarding that proposition because one believes out of an intellectual virtue (311). This definition is broken down by Greco as follows. It requires, first, that one be subjectively justified in believing the relevant claim. According to Greco, one is subjectively justified in believing a given proposition just in case this belief is produced by dispositions that one manifests when one is motivated to believe what it is true. Greco stipulates that an exercise of intellectual virtue entails the manifestation of such dispositions. Second, Greco's definition of knowledge requires that one’s belief be objectively justified. This means that one’s belief must be produced by one or more of one’s intellectual virtues. Third, Greco’s definition requires that one believe the truth regarding the claim in question because one believes the claim out of one or more of one’s intellectual virtues. In other words, one’s being objectively justified must be a necessary and salient part of the explanation for why one believes the truth.

Greco discusses several alleged virtues of his account of knowledge. One of these is the reply it offers to the skeptic. According to one variety of skepticism, we do not and cannot have any non-question-begging reasons for thinking that any of our beliefs about the external world are true, for any such reasons inevitably depend for their force on some of the very beliefs in question (305-06). Greco replies by claiming that the skeptic's reasoning presupposes a mistaken view of the relation between knowledge and epistemic grounds or reasons. The skeptic assumes that to know a given claim, one must be in possession of grounds or reasons which, via some inductive, deductive, or other logical or quasi-logical principle, provide one with a cogent reason for thinking that the claim is true or likely to be true. If Greco’s account of knowledge is correct, this mischaracterizes the conditions for knowledge. Greco’s account requires merely that an agent’s grounds be reliable, or rather, that an agent herself be reliable on account of a disposition to believe on reliable grounds. It follows that as long as a disposition to form beliefs about the external world on the basis of sensory experience of that world is reliable, knowledge of the external world is possible for a person who possesses this disposition. But since an agent can be so disposed and yet lack grounds for her belief that satisfy the skeptic’s more stringent demands, Greco can conclude that knowledge does not require the satisfaction of these demands (307).



b. Prospects for Virtue Reliabilism

The foregoing indicates some of the ways that virtue reliabilist accounts of knowledge and justification may, if headed in the right general direction, provide helpful ways of addressing some of the more challenging problems in epistemology. It remains, however, that one is likely to find these views plausible only to the extent that one is already convinced of a certain, not wholly uncontroversial position that undergirds and partly motivates them.

Virtue reliabilist accounts of knowledge and justification are versions of epistemological externalism: they deny that the factors grounding one's justification must be cognitively accessible from one’s first-person or internal perspective. Consequently, whatever their strengths as versions of externalism, virtue reliabilist views are likely to prove unsatisfying to anyone with considerable internalist sympathies. Consider, for example, a version of internalism according to which one is justified in believing a given claim just in case one has an adequate reason for thinking that the claim is true. It is not difficult to see why, if this account of justification were correct, the virtue reliabilist views considered above would be less promising than they might initially appear.

Sosa, for instance, attempts to resolve the conflict between foundationalism and coherentism by offering an externalist version of foundationalism. But traditionally, the coherentist/foundationalist debate has been an in-house debate among internalists. Coherentists and foundationalists alike have generally agreed that to be justified in believing a given claim is to have a good reason for thinking that the claim is true. The disagreement has been over the logical structure of such a reason, with coherentists claiming that the structure should be characterized in terms of doxastic coherence relations and foundationalists that it should be characterized mainly in terms of relations between foundational beliefs and the beliefs they support. Sosa rejects this shared assumption. He claims that justification consists in a belief's having its source in an intellectual virtue. But a belief can have its source in an intellectual virtue without one’s being aware of it and hence without one’s having any reason at all for thinking that the belief is true. Therefore, Sosa’s response to the coherentism/foundationalism debate is likely to strike traditional coherentists and foundationalists as seriously problematic.

(It is worth noting in passing that in later work [e.g. 1991], Sosa claims that the kind of justification just described is sufficient, when combined with the other elements of knowledge, merely for "animal knowledge" and not for “reflective” or “human knowledge.” The latter requires the possession of an “epistemic perspective” on any known proposition. While Sosa is not entirely clear on the matter, this apparently requires the satisfaction of something like either traditional coherentist or traditional foundationalist conditions for justification [see, e.g., BonJour 1995].)

An internalist is likely to have a similar reaction to Greco's response to the skeptic. Greco argues against skepticism about the external world by claiming that if a disposition to reason from the appearance of an external world to the existence of that world is in fact reliable then knowledge of the external world is possible for a person who possesses such a disposition. But this view allows for knowledge of the external world in certain cases where a person lacks any cogent or even merely non-question-begging reasons for thinking that the external world exists. As a result, Greco’s more lenient requirements for knowledge are likely to seem to internalists more like a capitulation to rather than a victory over skepticism.

Of course these considerations do not by themselves show virtue reliabilism to be implausible, as the internalist viewpoint in question is itself a matter of some controversy. Indeed, Sosa and Greco alike have argued vigorously against internalism and have lobbied for externalism as the only way out of the skeptical bog. But the debate between internalists and externalists remains a live one and the foregoing indicates that the promise of virtue reliabilism hangs in a deep and important way on the outcome of this debate.



3. Virtue Responsibilism




a. Key Figures

Virtue responsibilism contrasts with virtue reliabilism in at least two important ways. First, virtue responsibilists think of intellectual virtues, not as cognitive faculties like introspection and memory, but rather as traits of character like attentiveness, intellectual courage, carefulness, and thoroughness. Second, while virtue reliabilists tend to focus on the task of providing a virtue-based account of knowledge or justification, several virtue responsibilists have seen fit to pursue different and fairly untraditional epistemological projects.

One of the first contemporary philosophers to discuss the epistemological role of the intellectual virtues conceived as character traits is Lorraine Code (1987). Code claims that epistemologists should pay considerably more attention to the personal, active, and social dimensions of the cognitive life and she attempts to motivate and outline an approach to epistemology that does just this. The central focus of her approach is the notion of epistemic responsibility, as an epistemically responsible person is especially likely to succeed in the areas of the cognitive life that Code says deserve priority. Epistemic responsibility, she claims, is the chief intellectual virtue and the virtue "from which other virtues radiate" (44). Some of these other virtues are open-mindedness, intellectual openness, honesty, and integrity. Since Code maintains that epistemic responsibility should be the focus of epistemology and thinks of epistemic responsibility in terms of virtuous intellectual character, she views the intellectual virtues as deserving an important and fundamental role in epistemology.

Code claims that intellectual virtue is fundamentally "a matter of orientation toward the world, toward one's knowledge-seeking self, and toward other such selves as part of the world" (20). This orientation is partly constituted by what she calls “normative realism”: “[I]t is helpful to think of intellectual goodness as having a realist orientation. It is only those who, in their knowing, strive to do justice to the object - to the world they want to know as well as possible – who can aspire to intellectual virtue … Intellectually virtuous persons value knowing and understanding how things really are” (59). To be intellectually virtuous on Code’s view is thus to regard reality as genuinely intellectually penetrable; it is to regard ourselves and others as having the ability to know and understand the world as it really is. It is also to view such knowledge as an important good, as worth having and pursuing.

Code also claims that the structure of the intellectual virtues and their role in the intellectual life are such that an adequate conception of these things is unlikely to be achieved via the standard methodologies of contemporary epistemology. She claims that an accurate and illuminating account of the intellectual virtues and their cognitive significance must draw on the resources of fiction (201) and often must be content with accurate generalizations rather than airtight technical definitions (254).

Because of its uniqueness on points of both content and method, Code's suggested approach to epistemology is relatively unconcerned with traditional epistemological problems. But she sees this as an advantage. She believes that the scope of traditional epistemology is too narrow and that it overemphasizes the importance of analyzing abstract doxastic properties (e.g., knowledge and justification) (253-54). Her view focuses alternatively on cognitive character in its own right, the role of choice in intellectual flourishing, the relation between moral and epistemic normativity, and the social and communal dimensions of the intellectual life. The result, she claims, is a more rich and "human" approach to epistemology.

A second contemporary philosopher to give considerable attention to the intellectual virtues understood as character traits is James Montmarquet. Montmarquet's interest in these traits arises from a prior concern with moral responsibility (1993). He thinks that to make sense of certain instances moral responsibility, an appeal must be made to a virtue-based conception of doxastic responsibility.

According to Montmarquet, the chief intellectual virtue is epistemic conscientiousness, which he characterizes as a desire to achieve the proper ends of the intellectual life, especially the desire for truth and the avoidance of error (21). Montmarquet's "epistemic conscientiousness" bears a close resemblance to Code’s “epistemic responsibility.” But Montmarquet is quick to point out that a desire for truth is not sufficient for being fully intellectually virtuous and indeed is compatible with the possession of vices like intellectual dogmatism or fanaticism. He therefore supplements his account with three additional kinds of virtues that regulate this desire. The first are virtues of impartiality, which include “an openness to the ideas of others, the willingness to exchange ideas with and learn from them, the lack of jealousy and personal bias directed at their ideas, and the lively sense of one’s own infallibility.” A second set of virtues are those of intellectual sobriety: “These are the virtues of the sober-minded inquirer, as opposed to the ‘enthusiast’ who is disposed, out of sheer love of truth, discovery, and the excitement of new and unfamiliar ideas, to embrace what is not really warranted, even relative to the limits of his own evidence.” Finally, there are virtues of intellectual courage, which include “the willingness to conceive and examine alternatives to popularly held beliefs, perseverance in the face of opposition from others (until one is convinced that one is mistaken), and the determination required to see such a project through to completion” (23).

Montmarquet argues that the status of these traits as virtues cannot adequately be explained on account of their actual reliability or truth-conduciveness. He claims, first, that if we were to learn that, say, owing to the work of a Cartesian demon, the traits we presently regard as intellectual virtues actually lead us away from the truth and the traits we regard as intellectual vices lead us to the truth, we would not immediately revise our judgments about the worth or virtue of those epistemic agents we have known to possess the traits in question (e.g., we would not then regard someone like Galileo as intellectually vicious) (20). Second, he points out that many of those we would regard as more or less equally intellectually virtuous (e.g., Aristotle, Ptolemy, Galileo, Newton, Einstein, etc.) were not equally successful at reaching the truth (21).

Montmarquet goes on to argue that the traits we presently regard as intellectual virtues merit this status because they are qualities that a truth-desiring person would want to have (30). The desire for truth therefore plays an important and basic normative role in Montmarquet's account of intellectual virtue. The value or worth of this desire explains why the traits that emerge from it should be regarded as intellectual virtues.

Unlike Code, Montmarquet does not call for a reorientation of epistemology on the intellectual virtues. His concern is considerably narrower. He is interested mainly in cases in which an agent performs a morally wrong action which from her own point of view is morally justified. In some such cases, the person in question intuitively is morally responsible for her action. But this is possible, Montmarquet argues, only if we can hold the person responsible for the beliefs that permitted the action. He concludes that moral responsibility is sometimes grounded in doxastic responsibility.

Montmarquet appeals to the concept of an intellectual virtue when further clarifying the relevant sense of doxastic responsibility. He claims that in cases of the sort in question, a person can escape moral blame only if the beliefs that license her action are attributable to an exercise of intellectual virtue. Beliefs that satisfy this condition count as epistemically justified in a certain subjective sense (99). Thus on Montmarquet's view, the intellectual virtues are central to an account of doxastic responsibility which in turn is importantly related to the notion of moral responsibility.

Linda Zagzebski's treatment of the intellectual virtues in her book Virtues of the Mind (1996) is one of the most thoroughly and systematically developed in the literature. Zagzebski is unquestionably a virtue responsibilist, as she clearly thinks of intellectual virtues as traits of character. That said, her view bears a notable resemblance to several virtue reliabilist views because its main component is a virtue-based account of knowledge.

Zagzebski begins this account with a detailed and systematic treatment of the structure of a virtue. She says that a virtue, whether moral or intellectual, is "a deep and enduring acquired excellence of a person" (137). She also claims that all virtues have two main components: a motivation component and a success component. Accordingly, to possess an intellectual virtue, a person must be motivated by and reliably successful at achieving certain intellectual ends. These ends are of two sorts (1999: 106). The first are ultimate or final intellectual ends like truth and understanding. Zagzebski's account thus resembles both Code’s and Montmarquet’s, since she also views the intellectual virtues as arising fundamentally from a motivation or desire to achieve certain intellectual goods. The second set of ends consists of proximate or immediate ends that differ from virtue to virtue. The immediate end of intellectual courage, for instance, is to persist in a belief or inquiry in the face of pressure to give it up, while the immediate end of open-mindedness is to genuinely consider the merits of others’ views, even when they conflict with one’s own. Thus, on Zagzebski’s view, an intellectually courageous person, for instance, is motivated to persist in certain beliefs or inquiries out of a desire for truth and is reliably successful at doing so.

Zagzebski claims that knowledge is belief arising from "acts of intellectual virtue." An “act of intellectual virtue” is an act that “gets everything right”: it involves having an intellectually virtuous motive, doing what an intellectually virtuous person would do in the situation, and reaching the truth as a result (1996: 270-71). One performs an act of fair-mindedness, for example, just in case one exhibits the motivational state characteristic of this virtue, does what a fair-minded person would do in the situation, and reaches the truth as a result. Knowledge is acquired when one forms a belief out of one or more acts of this sort.

As this characterization indicates, the justification or warrant condition on Zagzebski's analysis of knowledge entails the truth condition, since part of what it is to perform an act of intellectual virtue is to reach the truth or to form a true belief, and to do so through certain virtuous motives and acts. This explains why Zagzebski characterizes knowledge simply as belief - rather than true belief – arising from acts of intellectual virtue.

Zagzebski claims that this tight connection between the warrant and truth conditions for knowledge makes her analysis immune to Gettier counterexamples (1996: 296-98). She characterizes Gettier cases as situations in which the connection between the warrant condition and truth condition for knowledge is severed by a stroke of bad luck and subsequently restored by a stroke of good luck. Suppose that during the middle of the day I look at the highly reliable clock in my office and find that it reads five minutes past 12. I form the belief that it is five past 12, and this belief is true. Unknown to me, however, the clock unexpectedly stopped exactly 12 hours prior, at 12:05 AM. My belief in this case is true, but only as a result of good luck. And this stroke of good luck cancels out an antecedent stroke of bad luck consisting in the fact that my ordinarily reliable clock has malfunctioned without my knowing it. While my belief is apparently both true and justified, it is not an instance of knowledge.

Zagzebski's account of knowledge generates the intuitively correct conclusion in this and similar cases. My belief about the time, for instance, fails to satisfy her conditions for knowledge because what explains my reaching the truth is not any virtuous motive or activity on my part, but rather a stroke of good luck. Thus by making it a necessary condition for knowledge that a person reach the truth through or because of virtuous motives and actions, Zagzebski apparently is able to rule out cases in which a person gets to the truth in the fortuitous manner characteristic of Gettier cases.



b. Prospects for Virtue Responsibilism

Virtue responsibilist views clearly are a diverse lot. This complicates any account of the apparent prospects of virtue responsibilism, since these prospects are likely to vary from one virtue responsibilist view to another. It does seem fairly clear, however, that as analyses of knowledge or justification, virtue responsibilism faces a formidable difficulty. Any such analysis presumably will make something like an exercise of intellectual virtue a necessary condition either for knowledge or for justification. The problem with such a requirement is that knowledge and justification often are acquired in a more or less passive way, that is, in a way that makes few if any demands on the character of the cognitive agent in question. Suppose, for example, that I am working in my study late at night and the electricity suddenly shuts off, causing all the lights in the room to go out. I will immediately know that the lighting in the room has changed. Yet in acquiring this knowledge, it is extremely unlikely that I exercise any virtuous intellectual character traits; rather, my belief is likely to be produced primarily, if not entirely, by the routine operation of my faculty of vision. Given this and related possibilities, an exercise of intellectual virtue cannot be a necessary condition for knowledge or justification.

This point has obvious implications for a view like Zagzebski's. In the case just noted, I do not exhibit any virtuous intellectual motives. Moreover, while I may not act differently than an intellectually virtuous person would in the circumstances, neither can I be said to act in a way that is characteristic of intellectual virtue. Finally, I get to the truth in this case, not as a result of virtuous motives or actions, but rather as a result of the more or less automatic operation of one of my cognitive faculties. Thus, on several points, my belief fails to satisfy Zagzebski’s requirements for knowledge.

This suggests that any remaining hope for virtue responsibilism must lie with views that do not attempt to offer a virtue-based analysis of knowledge or justification. But such views, which include the views of Code and Montmarquet, also face a serious and rather general challenge. Virtue epistemologists claim that virtue concepts deserve an important and fundamental role in epistemology. But once it is acknowledged that these concepts should not play a central role in an analysis of knowledge or justification, it becomes difficult to see how the virtue responsibilist's claim about the epistemological importance of the intellectual virtues can be defended, for it is at best unclear whether there are any other traditional epistemological issues or questions that a consideration of intellectual virtue is likely to shed much light on. It is unclear, for instance, how reflection on the intellectual virtues as understood by virtue responsibilists could shed any significant light on questions about the possible limits or sources of knowledge.

Any viable version of virtue responsibilism must, then, do two things. First, it must show that there is a unified set of substantive philosophical issues and questions to be pursued in connection with the intellectual virtues and their role in the intellectual life. In the absence of such issues and questions, the philosophical significance of the intellectual virtues and the overall plausibility of virtue responsibilism itself remain questionable. Second, if these issues and questions are to form the basis of an alternative approach to epistemology, they must be the proper subject matter of epistemology itself, rather than of ethics or some other related discipline.

The views of Code and Montmarquet appear to falter with respect to either one or the other of these two conditions. Code, for instance, provides a convincing case for the claim that the possession of virtuous intellectual character is crucial to intellectual flourishing, especially when the more personal and social dimensions of intellectual flourishing are taken into account. But she fails to identify anything like a unified set of substantive philosophical issues and questions that might be pursued in connection with these traits. Nor is it obvious from her discussion what such questions and issues might be. This leaves the impression that while Code has identified an important insight about the value of the intellectual virtues, this insight does not have significant theoretical implications and therefore cannot successfully motivate anything like an alternative approach to epistemology.

Montmarquet, on the other hand, does identify several interesting philosophical questions related to intellectual virtue, for example, questions about the connection between moral and doxastic responsibility, the role of intellectual character in the kind of doxastic responsibility relevant to moral responsibility, and doxastic voluntarism as it relates to issues of moral and doxastic responsibility. The problem with Montmarquet's view as a version of virtue responsibilism, however, is that the questions he identifies seem like the proper subject matter of ethics rather than epistemology. While he does offer a virtue-based conception of epistemic justification, he is quick to point out that this conception is not of the sort that typically interests epistemologists, but rather is aimed at illuminating one aspect of moral responsibility (1993: 104). Indeed, taken as an account of epistemic justification in any of the usual senses, Montmarquet’s view is obviously problematic, since it is possible to be justified in any of these senses without satisfying Montmarquet’s conditions, that is, without exercising any virtuous intellectual character traits. (This again is due to the fact that knowledge and justification are sometimes acquired in a more or less passive way.) Montmarquet’s view therefore apparently fails to satisfy the second of the two conditions noted above.

Jonathan Kvanvig (1992) offers a treatment of the intellectual virtues and their role in the intellectual life that comes closer than that of either Code or Montmarquet to showing that there are substantive questions concerning these traits that might reasonably be pursued by an epistemologist. Kvanvig maintains that the intellectual virtues should be the focus of epistemological inquiry but that this is impossible given the Cartesian structure and orientation of traditional epistemology. He therefore commends a radically different epistemological perspective, one that places fundamental importance on the social and cross-temporal dimensions of the cognitive life and gives a backseat to questions about the nature and limits of knowledge and justification.

While the majority of Kvanvig's discussion is devoted to showing that the traditional framework of epistemology leaves little room for considerations of intellectual virtue (and hence that this framework should be abandoned), he does go some way toward sketching a theoretical program motivated by his proposed alternative perspective that allegedly would give the intellectual virtues a central role. One of the main themes of this program concerns how, over the course of a life, "one progresses down the path toward cognitive ideality." Understanding this progression, Kvanvig claims, would require addressing issues related to “social patterns of mimicry and imitation,” cognitive exemplars, and “the importance of training and practice in learning how to search for the truth” (172). Another crucial issue on Kvanvig’s view concerns “accounting for the superiority from an epistemological point of view of certain communities and the bodies of knowledge they generate.” This might involve asking, for instance, “what makes physics better off than, say, astrology; or what makes scientific books, articles, addresses, or lectures somehow more respectable from an epistemological point of view than books, articles, addresses or lectures regarding astrology” (176). Kvanvig maintains that answers to these and related questions will give a crucial role to the intellectual virtues, as he, like Code, thinks that the success of a cognitive agent in the more social and diachronic dimensions of the cognitive life depends crucially on the extent to which the agent embodies these virtues (183).

Kvanvig's discussion along these lines is suggestive and may indeed point in the direction of a plausible and innovative version of virtue responsibilism. But without seeing the issues and questions he touches on developed and addressed in considerably more detail, it is difficult to tell whether they really could support a genuine alternative approach to epistemology and whether the intellectual virtues would really be the main focus of such an approach. It follows that the viability of virtue responsibilism remains at least to some extent an open question. But if virtue responsibilism is viable, this apparently must be on account of approaches that are in the same general vein as Kvanvig’s, that is, approaches that attempt to stake out an area of inquiry regarding the nature and cognitive significance of the intellectual virtues that is at once philosophically substantial as well as the proper subject matter of epistemology.



4. The Reliabilist/Responsibilist Divide

Virtue reliabilists and virtue responsibilists appear to be advocating two fundamentally different and perhaps opposing kinds of epistemology. The former view certain cognitive faculties or powers as central to epistemology and the latter certain traits of intellectual character. The two approaches also sometimes differ about the proper aims or goals of epistemology: virtue reliabilists tend to uphold the importance of traditional epistemological projects like the analysis of knowledge, while some virtue responsibilists give priority to new and different epistemological concerns. The impression of a deep difference between virtue reliabilism and virtue responsibilism is reinforced by at least two additional considerations. First, by defining the notion of intellectual virtue in terms of intellectual character, virtue responsibilists seem to rule out ex hypothesi any significant role in their theories for the cognitive abilities that interest the virtue reliabilist. Second, some supporters of virtue reliabilism have claimed outright that the character traits of interest to the virtue responsibilist have little bearing on the questions that are most central to a virtue reliabilist epistemology (Goldman 1992: 162).

But the divide between virtue reliabilism and virtue responsibilism is not entirely what it seems. Minimally, the two approaches are not always incompatible. A virtue reliabilist, for instance, can hold that relative to questions concerning the nature of knowledge and justification, a faculty-based approach is most promising, while still maintaining that there are interesting and substantive epistemological questions (even if not of the traditional variety) to be pursued in connection with the character traits that interest the virtue responsibilist (see, e.g., Greco 2002).

More importantly, there is a sense in which the very distinction between virtue reliabilism and virtue responsibilism is considerably more sketchy than it initially appears. Virtue reliabilists conceive of intellectual virtues, broadly, as stable and reliable cognitive qualities. In developing their views, they go on to focus more or less exclusively on cognitive faculties or powers like introspection, vision, reason, and the like. To a certain extent, this approach is quite reasonable. After all, the virtue reliabilist is fundamentally concerned with those traits that explain one's ability to get to the truth in a reliable way, and in many cases, all that is required for reaching the truth is the proper functioning of one’s cognitive faculties. For example, to reach the truth about the appearance of one’s immediate surroundings, one need only have good vision. Or to reach the truth about whether one is in pain, one need only be able to introspect. Therefore, as long as virtue reliabilists limit their attention to instances of knowledge like these, a more or less exclusive focus on cognitive faculties and related abilities seems warranted.

But reaching the truth often requires much more than the proper operation of one's cognitive faculties. Indeed, reaching the truth about things that matter most to human beings - e.g., matters of history, science, philosophy, religion, morality, etc. – would seem frequently to depend more, or at least more saliently, on rather different qualities, many of which are excellences of intellectual character. An important scientific discovery, for example, is rarely explainable primarily in terms of a scientist’s good memory, excellent eyesight, or proficiency at drawing valid logical inferences. While these things may play a role in such an explanation, this role is likely to be secondary to the role played by other qualities, for instance, the scientist’s creativity, ingenuity, intellectual adaptability, thoroughness, persistence, courage, and so forth. And many of these are the very traits of interest to the virtue responsibilist.

It appears that since virtue reliabilists are principally interested in those traits that play a critical or salient role in helping a person reach the truth, they cannot reasonably neglect matters of intellectual character. They too should be concerned with better understanding the nature and intellectual significance of the character traits that interest the virtue responsibilist. Indeed, the most plausible version of virtue reliabilism will incorporate many of these traits into its repertoire of virtues and in doing so will go significant lengths toward bridging the gap between virtue reliabilism and virtue responsibilism.



5. References and Further Reading

Aristotle. 1985. Nicomachean Ethics, trans. Terence Irwin (Indianapolis: Hackett).

Axtell, Guy. 1997. "Recent Work in Virtue Epistemology," American Philosophical Quarterly 34: 1-27.

-----, ed. 2000. Knowledge, Belief, and Character (Lanham, MD: Rowman & Littlefield).

BonJour, Laurence. 1995. "Sosa on Knowledge, Justification, and ‘Aptness'," Philosophical Studies 78: 207-220. Reprinted in Axtell (2000).

Code, Lorraine. 1987. Epistemic Responsibility (Hanover, NH: University Press of New England).

Crisp, Roger and Michael Slote, eds. 1997. Virtue Ethics (Oxford: Oxford UP).

DePaul, Michael and Linda Zagzebski. 2003. Intellectual Virtue: Perspectives from Ethics and Epistemology (Oxford: Oxford UP).

Fairweather, Abrol and Linda Zagzebski. 2001. Virtue Epistemology: Essays on Epistemic Virtue and Responsibility (New York: Oxford UP).

Goldman, Alvin. 1992. "Epistemic Folkways and Scientific Epistemology," Liaisons: Philosophy Meets the Cognitive and Social Sciences (Cambridge, MA: MIT Press).

Greco, John. 1992. "Virtue Epistemology," A Companion to Epistemology, eds. Jonathan Dancy and Ernest Sosa (Oxford: Blackwell).

-----. 1993. "Virtues and Vices of Virtue Epistemology," Canadian Journal of Philosophy 23: 413-32.

-----. 1999. "Agent Reliabilism," Philosophical Perspectives 13, Epistemology, ed. James Tomberlin (Atascadero, CA: Ridgeview).

-----. 2000. "Two Kinds of Intellectual Virtue," Philosophy and Phenomenological Research 60: 179-84.

-----. 2002. "Virtues in Epistemology," Oxford Handbook of Epistemology, ed. Paul Moser (New York: Oxford UP).

Hookway, Christopher. 1994. "Cognitive Virtues and Epistemic Evaluations," International Journal of Philosophical Studies 2: 211-27.

Kvanvig, Jonathan. 1992. The Intellectual Virtues and the Life of the Mind (Savage, MD: Rowman & Littlefield).

Montmarquet, James. 1992. "Epistemic Virtue," A Companion to Epistemology, eds. Jonathan Dancy and Ernest Sosa (Oxford: Blackwell).

-----. 1993. Epistemic Virtue and Doxastic Responsibility (Lanham, MD: Rowman & Littlefield).

Plantinga, Alvin. 1993. Warrant and Proper Function (New York: Oxford UP).

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